The Meru county directorate of Tourism has released a guide that maps tourist sites and hospitality resorts. The county says the guide and its strategic plan on tourism will help it exploit its wealth.
The county seeks to exploit the untapped domestic market to ensure its tourism sector grows. Through the Tourism Fund, it trains hoteliers and tour operators in how to market their products and to learn about what they can offer. Tourism director Dennis Kinoti said most of the training also promotes social media marketing.