FRANKLIN BETT: Raila's team must have national image, be swift

I would expect ODM boss Raila Odinga to put in place a campaign team that is multi-tribal with strong personalities in terms of performance and strategy.

It must be a team that is proactive and one that is malleable so it can easily adapt to various situations.

I think it must be a team that is firm and rigid. From all the indications, I think Raila is fixing up such a team to drive his presidential campaigns.

It goes without saying that the team must be able to smell a rat in all situations.

Even if there is nothing between the lines, Raila must assemble a team that can read between the lines.

It must be a team that can be able to deliver the message effectively and politely. I must mention that the team must be very brutal in propaganda. What is politics if there is no propaganda?

Raila’s presidential campaign team must thus be able to properly deploy propaganda to enhance the team’s messaging.

Politics is variably a mix and match of so many things, all intended to take you to a given goal in a focused manner.

That is what I expect Raila and any other presidential candidates to do. For Raila, because he is doing the fifth time, he has immense experience.

However, starting late compared to Deputy President William Ruto will force the former prime minister to fix his team strong so as to compete properly.

It is like when you are driving a car and a colleague has started ahead of you. Even if your car is more powerful than your competitor's and your opponent has already left, you will have a way of racing and pushing that car.

That is what I would like to see Raila doing.

The other important element is that Raila must mean well and secure the integrity of his nominations.

He must ensure that his party nominations are conducted in the right manner. That would ensure all those who lose do so fairly.

It is in nominations that one is understood. The party nominations set the environment for presidential elections.

Clean nominations would mean that Raila would be on the right path to the presidency.

Ex-ODM National Elections Board chairman spoke to the Star