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Storytelling: An Effective Business Tool

•Every business tells a story; your business paints a picture in people’s minds •To craft a great story, you must make the effort to deeply understand your audience  

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by SAMUEL MPAMUGO

Markets08 June 2023 - 11:21
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Storytelling is an ancient art that still works today. It is the transfer of information in a way that connects with people's emotions. Stories weave life's narratives in a relatable manner; people see themselves in stories. In business, if people buy your story, you win.

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