Wootton Automotive, the sole distributor of Ineos Grenadier vehicles in Kenya has unveiled a state-of-the-art showroom for the high-end vehicles which resemble the classic Land Rover Defender.
Located in the leafy Karen area of Nairobi, the dealer said they are committed to delivering excellence in automotive retail and service.
The showroom, meticulously designed to embody the essence of luxury and functionality, offers the comprehensive 3-S philosophy - Sales, Service, and Spare parts.
Beyond providing a platform for customers to explore and purchase Ineos Grenadier vehicles, the showroom serves as a hub for unparalleled service and support.
The showroom is opening in Kenya just a year after the British billionaire Sir James Ratcliffe associated with Manchester United entered the Kenyan car market.
The new generation of the British car brand has more technology and luxury features compared to its predecessor whose production ended in 2016 partly due to stricter emissions standards in Europe.
Sir Ratcliffe, who has a $16 billion net worth, according to Forbes, started the process of bringing the INEOS Grenadier to the market in 2017. He said the car will fill a gap left by other car manufacturers.
INEOS Automotive plans to have a network of 200 sales and service sites for the Grenadier spanning over 50 countries, including established dealer groups, 4X4 specialists and agricultural equipment dealers.
The British High Commissioner, Neil Wigan, graced the occasion as the chief guest.
