- WHO recommends that individuals aged between 18 to 64 years should do at least 150 -300 minutes of physical activity throughout the week.
- Jubilee says time constraint is one of the major obstacles to an active lifestyle.
Jubilee Health Insurance has launched health telematics to promote wellness and a healthy lifestyle among its customers and the wider community.
Dubbed, the 'Do Anything For The Steps' campaign, the health telematics will target both existing Jubilee health customers and non-customers in Kenya, Uganda and Tanzania.
It is expected to enable people proactively take charge of their health by incorporating practical physical activities into their daily routines.
The World Health Organization recommends that individuals aged between 18 to 64 years should do at least 150 -300 minutes of physical activity throughout the week.
The firm says time constraint is one of the major obstacles to an active lifestyle.
"Many people are caught up in the daily demands of work, family and other responsibilities making it hard to allocate time for exercise," Jubilee says.
"For some people, embracing an active lifestyle often seems like a difficult and strenuous task. This perceived difficulty discourages many individuals from engaging in physical activity."
It therefore reiterates that the campaign will enable individuals meet the daily recommended steps set by WHO.
"Participants will be required to identify and consistently engage in physical activities that keep them active," it says.
While speaking during the launch, Jubilee Insurance Group Chief Operating Officer Juan Cazcarra noted that embracing physical activity does not require complicated workout plans.
“Our company is committed to enabling our customers access both preventative and curative care, this programme will demystify physical activity while making movement a natural and enjoyable part of everyday life,” Cazcarra said.
To join in, non-Jubilee health customers will be required to purchase J-Care Medical Cover from the company’s website.
The company will then deliver a free smartwatch to allow enrolled individuals to participate in the campaign.
Additionally, individuals will be required to download the Maisha Fiti app to set their daily targets and join the wellness community.
Individuals who continuously hit their targets will receive up to 15 per cent cashback on their health premiums.
Existing Jubilee health customers will only be required to download the Maisha Fiti app, link their smartwatches and begin taking their steps.
On her part, Jubilee's CEO Njeri Jomo said an active community environment can play a crucial role in the promotion and management of physical activity.
“Communities play a crucial role in individuals’ motivation, behaviour and overall well-being. Through this campaign, we seek to enable participants become part of the Maisha Fiti community while allowing them to engage and compete with their families and peers," Jomo said.
She added that promoting physical activity will yield significant benefits in improving overall health outcomes and fostering a healthier and more productive population.
Commenting on the campaign also, was Jubilee Insurance Group head of marketing and corporate communications Caroline Ndung'u who said incentivizing physical activity will combat the escalating wave of lifestyle-related illnesses.
"The lower premiums will make health insurance more accessible and affordable,” Ndung'u said.