Airtel Kenya on Monday unveiled a new product, 'VoLTE' that seeks to optimise the call experience by enabling users hold voice and data sessions at the same time.
The telco says this is an additional product to its 4G network pointing towards offering better experiences to consumers.
Airtel Kenya managing director Ashish Malhotra said that with the new feature, customers can also make clear calls on the network while enjoying the advantage of HD voice available on devices.
"VoLTE automatically enables High Definition for a clearer voice call experience with the same call rates as normal calls," Malhotra said.
He added that the product will also improve the call set-up as he reiterates the telco's commitment to leveraging innovations that guarantee better experience while offering value to consumers.
This was during the overall brand campaign launch, 'A Reason to imagine', that seeks to inspire youths by providing them with relevant digital and financial solutions.
"This is to aid them in achieving their full potential in personal and business undertakings," Malhotra said.
"I believe the power of this campaign is its ability to inspire the dreams and aspirations of young people. We have consistently enabled the youth to achieve their potential through various innovative products and services and we bank on this new initiative to further enhance success."
Airtel Africa's Group Chief Commercial Officer Anthony Shiner said that the youth make the central point of achieving the continent's growth potential.
"More than 60 per cent of Africa's population is under the age of 25, and empowering this generation could be transformative for the continent's future," Shiner said.
The campaign build on the telco's continental title sponsorship of The Voice Africa, where Kenya has eight participants competing in Nigeria.
The competition showcases exceptional African musical talents, with the sole aim of promoting youthful talents and expertise in the fields of education, sports and innovation sectors.
