The move by European Commission last year to demand phone and tablet life extension has seen manufacturers adopt the new changes in all their markets.
Phone makers are now seeking to improve phone battery life and spare parts availability.
Because a phone's longevity becoming important to shoppers, phone makers are turning to increasingly larger batteries to keep their devices up and running.
It's not uncommon to see midrange or even premium phones with massive 5,000 mAh power packs, whether they're flagship devices or budget handsets.
This has been the trend this year with Samsung's announcing a more advanced cameras and longer battery life for its latest devices the Galaxy A54 5G and Galaxy A34 5G.
According to Samsung electronics President and Head of Mobile Experience Business TM Roh, cutting-edge mobile experiences are increasingly becoming essential to everyday life.
“These new additions to the popular Galaxy A series will help users shoot steady and crisp videos, see clearly even in bright conditions, and do more of the things they love with a battery life that lasts more than two days,” said TM Roh.
The device maker will be looking to leverage on the demand for high performance devices locally to maintain its market share.
“With continuous enhancements to the Galaxy A series, we’re ensuring that more people around the world can access our transformative innovations.”
Data from market intelligence firm IDC shows that in the last quarter of 2022, Samsung led the way in Kenya's smartphone market with 31.7 percent unit share.
Tecno came in second place with 18.8 percent share, while third-placed Infinix accounted for 9.2 percent shipments.
Samsung leveraged its distribution through the M-KOPA asset-financing platform, which provides underbanked customers in Africa with the opportunity to purchase products like smartphones.
