• Beneficiaries have been able to increase visibility for their businesses and consequently, increased patronage.
• The founder of ImpactHER Efe Ukala, said the initiative will help teach women on how to be productive online.
ImpactHer has partnered with Stanbic Bank Kenya to impart female entrepreneurs across the country with digital skills.
The training and business support will see at least 56 women gain skills in managing challenges in their small and medium-sized businesses.
Beneficiaries of the program have been able to increase visibility for their businesses and consequently, increased patronage.
According to ImpactHer founder, Efe Ukala, the initiative will teach women on how to be productive online, in addition to ending digital illiteracy.
“We need to empower more African female entrepreneurs with digital skills to scale their businesses, data shows that women and girls are 25 per cent less likely to leverage digital technology for basic purposes, that is why we are taking this on, teaching them how to be productive online and providing visibility for their businesses,” she said.
She called upon other institutions to join them in ending digital illiteracy in African female entrepreneurs.
Stanbic Bank Kenya's women banking lead, Rose Gichuki said partnership with ImpactHer have birthed results they hoped for.
She added that participants have reviews on how the knowledge gained has helped their business achieve more revenue.
“It has become imperative to empower Kenyan business women with digital skills, it is not enough to have a business, you have to open up this business to potential customers that are around the world that can only have access to you if your business is online.”
Women run less than 5 per cent of technology businesses, while less than 10 per cent of the global technology workforce are women.
Digital Scroll Media co-founder Corazon Amukhale noted that the training offered her structure and confidence to move her business forward.
“I am building a business that is becoming competitive and in high demand but after the training, I am now able to create a workable strategy and also uniquely position my business on different digital platforms to all our current and new clients," she said.
ImpactHer empowers African female entrepreneurs by bridging the gender business financing gap to help them in realising their full economic potential.