NEW INCOME

Jambojet to diversify revenue with In-flight advertisements

Corporates and potential advertisers will also have the opportunity to promote their products and services

In Summary

•This is part of the airline’s revenue diversification scheme as it seeks to earn from advertisers.

•Passengers can use Jambojet Destination Explorer to make the most out of their travel experience and see the best destination in Jambojet’s network.

Jambojet plane.
Jambojet plane.
Image: FILE

Jambojet has launched first ever In-flight Entertainment service (IFE) for local flights in Kenya.

The Kenya Airways subsidiary collaborated with Global onboard Partners to deliver service that will enable customers access content stored on the IFE box through their mobile and other electronic devices like laptops via a wireless network only available in the aircraft.

This is part of the airline’s revenue diversification scheme as it seeks to earn from advertisers.

“The in-flight entertainment system will feature Jambojet Destination Explorer and also have videos, games, and reading material to keep them entertained, informed and engaged during the flight”, managing director and CEO, Jambojet, Karanja Ndegwa said.

Corporates and potential advertisers will also have the opportunity to promote their products and services on the platform through video or static image placement.

Passengers can use Jambojet Destination Explorer to make the most out of their travel experience and see the best destination in Jambojet’s network. 

 “Today, we warmly welcome Jambojet as our latest airline partner.  Jambojet is an innovative, forward thinking and a digitally focused airline that flies to some of the most popular destinations in Kenya,” Global Onboard Partner CEO, Kirk Adams said.

Adams added that their innovative platform has been designed to provide a win-win for everyone through the delivery of destination experiences and special offers to passengers.

Jambojet currently flies to seven local destinations namely Mombasa, Eldoret, Kisumu, Malindi, Lamu and Ukunda (Diani) from its hub in Nairobi.

The airline also flies to Goma, in the Democratic Republic of Congo.

Since its inception, it has enabled affordable travel with first time flyers accounting for about 30 per cent of its customers.