Kenya is expected to host the Annual Made in Kenya Extravaganza that will take place at the Kenyatta International Convention Centre (KICC).
It will run from November 18 to November 21.
The annual four-day event allows Kenyans to learn and engage with homegrown products and services primarily by Small and Medium-Sized Enterprises (SME’s).
It will also enable participants to identify and leverage opportunities for skills development and access to financing from both private and public sector players.
“The last two years have been incredibly tough for the private sector, Made in Kenya Extravaganza will provide a consumer-trade platform where local businesses involved in the production of homegrown goods can sell and generate revenue,” Head of Secretariat Made in Kenya, Kamuzu Banda said.
He added that they are encouraging Kenyans to support the companies developing the Kenyan brands.
Michael Murungi, Government Affairs and Public Policy Lead for Eastern Africa at Google urged businesses strong online presence since customers are online
Constituting 98 per cent of all registered businesses, Kenyan SMEs play a critical role in the economy.
According to KNBS 2019 Economic survey, they contribute 33 per cent to the GDP, employ over 30 per cent of Kenya’s youthful population (KNBS 2016) and account for 83.6 per cent of new jobs.
Kenya Export Promotion and Branding Agency (KEPROBA), Google, Tononoka Group, Homeboyz Entertainment Group are part of the sponsors for the event.
