BLACK FRIDAY

Consumers to enjoy discounts on Jumia in November

Groceries & beauty products expected to dominate this year’s campaign

In Summary
  • Dubbed Kila siku ni Black Friday (30 days of Black Friday), the campaign aims to encourage consumers to shop online daily on the platform.
  • The e-commerce platform in partnership with thousands of sellers and brands will offer consumers a wide assortment of products at the best prices.
Jumia Kenya CEO Sam Chappatte poses with one of the cow 's on sale during the Jumia Black Friday 2021 launch on November 3, 2021
Jumia Kenya CEO Sam Chappatte poses with one of the cow 's on sale during the Jumia Black Friday 2021 launch on November 3, 2021
Image: HANDOUT

Jumia's 9th edition of its Black Friday campaign is set to go live today at midnight.

Dubbed 'Kila siku ni Black Friday' (30 days of Black Friday), the campaign aims to encourage consumers to shop online daily on the platform.

For the first time, the deals will include five cows retailing for only Sh 100 each and 5kgs of Jogoo Unga at Sh149.

The e-commerce platform in partnership with thousands of sellers and brands will offer consumers a wide assortment of products at the best prices.

The Jumia Africa index 2021 released last week saw a consumer shift to groceries and everyday essentials such as sugar from electronics since the Covid-19 pandemic hit.

The trend is expected to reflect in this year’s Black Friday.

Other categories expected to have mind-blowing deals include home and living, beauty, fashion, food delivery, and phones.

“Black Friday is our biggest event of the year. Every year we try to bring something new & exciting for our customers - which helps bring new customers into online shopping & build the category ” said Jumia Kenya CEO Sam Chappatte.

The campaign, which runs from November 5 - 26, is the biggest sale of the year in partnership with brands like Equity bank, Xiaomi, L'oreal (Garnier), PRK (Beefeater), RB (Harpic), Johnie Walker, Hisense, Adidas among others.

Chappatte noted that for some of the offers there will be limited stock available - but millions of deals to choose from.

App-only Black Friday deals will include discount vouchers, flash sales, Free Delivery from top brands, and crazy giveaways, for those customers who download the Jumia App ahead of the campaign.