- The platform will offer an enhanced banking experience and convenience for I&M Bank customer
- This move is a key milestone in the bank's broader quest to optimise its operating model
I&M Bank Kenya has partnered with global digital banking software provider Backbase to bolster its customers' access to digital banking services.
This makes the lender the first in the region to leverage on this award winning omni channel digital banking platform to enhance the bank’s digital banking experience and offerings.
Dubbed I&M On The Go (OTG), the platform will support customers to access all the bank's products and services in real-time through mobile banking and internet banking.
In addition, it will allow them to transact through the bank's website, mobile app, call center and the bank's branches.
According to I&M Bank CEO Kihara Maina, Covi-19 has accelerated the shift to digital banking like never before.
''We are certain that through leveraging Backbase’s platform, I&M Bank will navigate the new normal with speed, customer focus and a distinct advantage for the future," Maina said.
He added that the bank is on a transformation journey, and through its iMara 2.0 strategy, it has placed digitisation as a key enabler for business growth in the Personal and MSME banking segments.
“ We believe that this solution will provide an enriched banking experience to the bank’s customers in line with the bank’s priority of giving premium focus on digital technology. said Matthijs Eijpe, Regional Vice President, Backbase.
Backbase was named a leader in The Forrester Wave: Digital Banking Engagement Platform Q3 2021.
The Forrester Wave uses a transparent methodology to compare players in software, hardware, or services markets, helping organisations to make informed decisions on which digital technology to take advantage of.
The platform will offer an enhanced banking experience and convenience for I&M Bank customers. Also it will also empower them with information and insights to make better financial decisions.
This move is a key milestone in the bank's broader quest to optimise its operating model by enhancing efficiency and providing clients with the right digital solutions.
The platform has been spearheaded by the Bank’s digital factory, iCube, which has embraced Agile practices in fostering the Bank’s digital transformation journey.
"In the fast-paced growth of the tech-enabled economy, we are pleased to offer convenience to our esteemed customers who can manage their banking engagements “On the Go” amidst their busy schedules,''Maina said.
The bank’s clients will view their accounts details and transactional activities through the platform and will seamlessly initiate payments and money transfers.