Quickmart has opened a new branch in Kisii town as part of its expansion strategy that targets to have a store in all leading towns in Kenya.
Situated at the heart of Kisii Central Business District, the branch is Quickmart’s 46th in 12 counties across Kenya.
Speaking during the official opening of the branch, Quickmart Head of Marketing Betty Wamaitha said the retailer’s expansion targets to bring their unique offering closer to its consumers across the country.
“Our business strategy is consistency in serving the domestic market and bringing our fresh and daily offering closer to the Kisii community and all travellers enroute via Kisii town,” said Wamaitha.
The store adds to the current strong workforce of 5000 employees spread across the branches, serving well over 3 million customers per day.
A tier 1 supermarket, Quickmart Kisii will also create a platform for farmers within Kisii and its environs to regularly supply over 30 percent of fresh produce to the store.
This increases the current supply network of over 600 businesses with over 24,000 farmers as beneficiaries of market access for their farm produce.
More familiar Quickmart food, grocery, electronics and furniture store, the offerings will include a full-service bakery with skilled workers for specialty breads, patisserie, cakes and ready-to-eat hot meals. The store will also include fresh cuts at their butchery segment.
Quickmart expansion network begun in 2006 with its first store in Nakuru town , growing its footprint to Nairobi and gradual presence in Kiambu, Kajiado, Nakuru, Laikipia, Machakos, Trans Zoia, Uasin Gishu, Kisumu, Kilifi and Mombasa, and the newest Kisii branch.
This has been fuelled by the merger between Quickmart and Tumaini Supermarkets in August 2020 that was approved by the Competition Authority of Kenya.
