Phone makers are adjusting to customers' financial strain, shifting attention to affordability to attract sales.
One of phone companies pioneering this wave is realMe which has launched a series of products in this catogory, with the latest being C21Y, the world’s first smartphone with TÜV Rheinland High Reliability Certification.
The budget phone is now in Kenya, adding to the expanding footprint of the realme brand across the Kenyan smartphone market.
The launch follows good performance of realme C11 from the entry level C-Series category which was launched in 2020 and the C11 2021 which came in early this year.
“Our Kenyan consumers have made us proud. The speed at which they have embraced our products puts a clear signature on what we have been saying all along about us understanding their needs and being kind on their pockets ,” realme Kenya marketing manager Mildred Agoya said.
realme C21Y comes with more leap-forward features. It is equipped with a 5000mAh Battery with reverse charging, and super power saving mode.
It upgrades to trend setting triple camera and 5MP selfie camera. It also features UNISOC T610 12nm Processor, 6.5” HD+ Mini-drop Full screen, fingerprint sensor and 2+1Slot all of this is packed in a geometric Art design with black and blue at a pocket friendly price range of Sh12,399 and Sh13,700 depending on the size of the storage on the phone.
“We know what our customers want. We also know that tech trends keep on shifting. We are always on the run trying to keep up with the trends to make sure that our customers are happy,” Agoya said.
The company plans to Launch the realme GT Master edition phone, which is a high end phone in the next one moth to meet the upcoming need for high end models.
