•History attests to those businesses that discerned the shifting tides and chose to upgrade their strategies •Effective leaders believe that innovation is a permanent state of mind, and they take the lead because the time for innovation is now
Business requires courage because it’s a journey fraught with challenges from inception to sustainable profitability. Starting a business, nurturing an idea to fruition, and securing sustained growth is no small fit. In this crazy process, the pursuit of innovation often takes a backseat. The challenge is not only birthing the initial product or service but elevating it to new levels of success.
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