The investment firm, which manages assets worth more than Sh774 billion ($6 billion), is looking to strengthen its position in the regional market. Its client base has grown to more than 110 institutions and individuals across pension and non-pension portfolios.
Speaking during the firm's 9th Annual Investment Conference in Kwale County, managing director Patrick Kariuki said innovation will remain central to the company's long-term growth strategy.
"Our responsibility is to continue innovating and developing solutions that help more people participate in wealth creation and secure their financial futures," said Mr Kariuki.
He noted that Africa's investment landscape has changed significantly over the past three decades. Pension industries have expanded, capital markets have deepened and regional economic integration has improved.
Investors have also become more sophisticated, creating demand for more diversified investment products.
These developments, he said, have enabled GenAfrica to broaden its product offering while maintaining its focus on disciplined investing, strong governance and long-term value creation.
Chairperson of the President's Council of Economic Advisors, David Ndii, praised the firm's contribution to Kenya's financial sector and the wider economy.
"After 30 years, GenAfrica now manages close to Sh800 billion in assets. That is a significant achievement not only for the company but also for the country," said Dr Ndii.
GenAfrica began operations, managing a single offshore client fund worth $100 million. It has since expanded to serve pension schemes, institutional investors, corporates, SACCOs, schools, religious organisations and individual investors across East Africa.
The firm's expanding regional footprint and increasingly diversified portfolio reflect growing investment opportunities across the continent as well as sustained client confidence.
Over the years, GenAfrica has strengthened its market position through product innovation. Its investment portfolio includes the Batian Property Fund, the Milele Income Drawdown Fund, the Kivuli Umbrella Fund and the GenAfrica Money Market Fund.
The Milele Income Drawdown Fund is designed to provide retirees with sustainable income, while the Kivuli Umbrella Fund offers employers a cost-effective retirement savings solution.
The money market fund serves a broad range of investors, including individuals, corporates, schools, Saccos, religious institutions and retirement schemes.
Retail investing has emerged as one of the company's fastest-growing segments.
The money market fund, launched in December 2022 to meet rising demand for professionally managed and easily accessible investment products, has recorded strong growth, reflecting increasing investor confidence and a growing savings and investment culture among Kenyans.
As it enters its third decade, GenAfrica says it will focus on expanding its presence across Africa, strengthening its market leadership and identifying new investment opportunities driven by innovation.
The firm aims to continue delivering sustainable long-term value while helping more Africans build wealth and secure their financial future.
