PRINTAN CEO Hossein Goudarzi (second left) poses with some clients during the launch of SinoTruk Howo Max trucks in Nairobi/COURTESY
A new entrant in Kenya’s commercial vehicle segment could reshape the country’s logistics and construction transport landscape.
The SINOTRUK HOWO MAX, a heavy-duty truck model from Chinese manufacturer SINOTRUK, was launched in Nairobi this week by PRINTAN, the brand’s licensed local distributor.
Targeting business owners and operators in long-distance freight, construction, and supply chain sectors, the truck is tailored for Africa's terrain and fuel standards.
Among its features are a high-roof cabin with enhanced comfort for drivers, a MAN technology engine offering 480HP, and a 16-speed automatic manual transmission fitted with a VOITH retarder for improved control.
PRINTAN representatives say the model is designed to meet growing demand for durable and cost-efficient transport solutions, particularly for cross-border cargo operations and remote-site deliveries.
"As the only official and dealer of SINOTRUK HOWO MAX in Kenya, we have secured a strategic partnership that guarantees authenticity, competitive pricing, and unmatched after-sales support," said PRINTAN CEO Hossein Goudarzi.
The HOWO MAX also includes dual fuel tanks, heavy-duty suspension, and safety features such as ABS and stabiliser bars, which are aimed at boosting both safety and reliability on long hauls.
The model's introduction comes amid increasing competition in Kenya’s logistics sector, with regional operators seeking vehicles that can reduce operational downtime and cost.
Goudarzi added that their service centres are positioned to offer ongoing support to fleet owners, including maintenance and access to parts.
According to data shared by the company, SINOTRUK produces more than 1.7 million trucks annually, leveraging economies of scale to remain price-competitive.
The HOWO brand already holds 55 per cent share of Kenya’s heavy-duty vehicle market and has been present in the country for over five years.
Industry observers say the truck’s local rollout reflects a broader trend in African transport, where reliability, parts availability, and operating costs are becoming key decision factors in vehicle selection.
