- With the upgraded distribution capability, Kenya Airways can provide its customers with real-time updates and ancillary services.
- The upgrade further guarantees the carrier to offer richer content and detailed information through its booking platforms.
National carrier Kenya Airways has inked a deal with travel intelligence and omnichannel distribution company ARC, to upgrade its booking platform.
The move seeks to enhance KQ's New Distribution Capability (NDC), a system that allows airlines to seamlessly generate and share offers with customers across various channels.
"This will provide a more advanced and comprehensive experience for our corporate travel buyers and travel agencies," KQ says in a statement.
With the upgraded distribution capability, Kenya Airways can provide its customers with real-time updates and ancillary services.
The upgrade further guarantees the carrier to offer richer content and detailed information through its booking platforms, providing a more seamless and personalised travel experience.
Commenting on the partnership, KQ chief commercial and customer officer Julius Thairu, said the deal is a pivotal step in their journey towards customer centricity.
“As our distribution strategy evolves, we recognize the importance of an NDC solution that aligns with the dynamic needs of our customers," Thairu said.
“Kenya Airways remains committed to elevating the customer journey, and this collaboration marks a leap forward in achieving that goal. We are excited about the possibilities Direct Connect unlocks in the United States market, and we look forward to setting new standards in the aviation industry.”
On her part, senior manager of Direct Connect and ONE Order at ARC Paige Blunt, welcomed the deal to onboard Kenya Airways with ARC Direct Connect, saying the move will empower them to redefine how they engage with travel agencies and travel managers.
“This collaboration will distinguish Kenya Airways’ products and establish a consistent shopping experience across channels, offering access to content that was previously exclusive to the airline’s direct channel," Blunt said.
She added that the partnership underscores Kenya Airways’ dedication to prioritising customer needs and delivering a seamless and tailored travel experience.
Introduced in 2018, ARC Direct gives airlines the flexibility to implement distribution strategies that best suit their needs and manage travel agency partnerships.