The Anti-Counterfeit Authority Board has appointed Mbugua Njoroge as the new executive director and CEO to succeed outgoing Fridah Kaberia.
Kaberia leaves the Authority after serving for two years in an Acting capacity.
Effective today, August 1, Njoroge joins ACA from the Kenya Association of Music Producers (KAMP) where he also served as the CEO.
In the appointment statement,ACA board Chairperson Flora Mutahi described Mbugua as an able person for the role.
"Mbugua has extensive leadership skills in developing and building a strategic partnership that comes as a key asset in leading the Authority to the next level," she said
The hiring of Njoroge comes at a time when the Anti-Counterfeit Authority together with other government agencies is implementing the National Action Plan against illicit trade and counterfeiting.
The plan is in compliance with Executive Order No.1/ of 2018 by H.E. Uhuru Kenyatta which directed the formation of a multi-agency task force to combat illicit trade.
The Action Plan seeks to address the challenges faced by the manufacturing sector and genuine traders due to illicit trade.
While accepting the appointment, Njoroge affirmed that he will “build on the progress made in the last few years by working closely with all stakeholders in the Intellectual Property (IP) industry and law enforcement agencies to address the multiple and growing challenges posed by counterfeiting and illicit trade in the country".
He has over 20 years of experience in media, Intellectual Property, communication, legal and leadership.
Njoroge previously served as a Board member of the National Anti-Corruption Campaign Steering Committee (NACCSC), Media Council of Kenya, Tom Mboya University College the Public Relations Society of Kenya (PRSK).
He was also a member of the Taskforce for Improvement of Government Information and Communications Functions to Align them with Emerging Public Sector Dynamics and Expectations.
Njoroge holds a Ph.D. from Kenyatta University, an MA (Communication Studies) from the University of Nairobi, a Master in Intellectual Property (MIP) from Africa University Mutare-Zimbabwe; a Postgraduate Diploma in Mass Communication from the University of Nairobi, a Bachelor of Law (LLB) from Mount Kenya University and a Bachelor Degree in Education (B.Ed) from Egerton University.
