EXPANDING

Eat’N’Go seeks to be more localised as it opens store in Westlands

With a combined total of over 180 stores in Kenya and Nigeria, Eat N' Go are expanding into new locations.

In Summary

•Managing director Eat N’ Go Kenya Ryan Pape, said the strategic focus remains addressing the local needs of customers.

•Group Managing Director and CEO, Patrick McMichael said the new store in Westlands Square is a testament to the confidence in the Kenyan market and its potential for high growth.

Domino's store in Kenya.
Domino's store in Kenya.
Image: COURTESY

Domino's Pizza and Cold Stone Creamery Franchisee in Africa–Eat N' Go on Friday opened a new store in Westlands, Nairobi.

This brings the total number of stores in the country to 18 even as it plans to set up more stores by end of 2022.

Launched in 2012, Eat N' Go has established itself as a food operator in Africa and currently has presence in Kenya and Nigeria.

Speaking to the Star after the event, Group Managing Director and CEO, Patrick McMichael said the new store in Westlands Square is a testament to the confidence in the Kenyan market and its potential for high growth.

He noted that Kenya has a significantly larger middle class compared to Nigeria which provides a fast growing market for more investment.

"There is a higher consumer span in Kenya. The strength and growth of the middle class here is a good opportunity for our business to grow. Nigeria only offers the population,"McMichael said.

He said Eat N' Go is looking to source all its products from Kenyan local farmers. McMichael said currently, the fast food chain is getting 90 per cent of its cooking needs from Kenya including wheat for the pizza.

“Our recent expansion into East Africa represents a very exciting time in the growth of our company, and a strategic investment for our organization and our stakeholders,” McMichael said.

He noted that Eat’N’Go which has now established over 180 stores across Africa is eyeing Uganda for it next East African market.

“As we expand to more markets, we will continue to bring with us our Pan African knowledge, combining this with the local teams’ expertise to shape our business strategy, to bring the best of product and services to our customers. We are a data driven company, and we listen to our customers to drive product innovation, and our growth in the market," he said.

Managing director Eat N’ Go Kenya Ryan Pape, said the strategic focus remains addressing the local needs of customers while customizing menus to respond to customers’ changing demands.

“As we grow, we will continue to provide jobs where we operate. We focus on promoting from within, by providing our existing employees the best training and development programs, to help them succeed in their roles, and fulfil their dreams.” Ryan noted.

With a combined total of over 180 stores in Kenya and Nigeria, restaurant group–Eat N' Go are expanding more into new locations with a target to open 230 stores by end 2022 across the markets that the group operates in.