LOCAL TOURISTS

Kenyans opt for digital solutions when picking travel destinations-survey

Kenyans are the most willing globally to provide more personal information in return for personalised offers

In Summary

•Three in every five Kenyan travelers (61 per cent) get frustrated when they are unable to access their booking information round-the-clock on mobile devices

Kenyans are increasingly leveraging on the Internet to map out their travel experiences, a new survey has shown.

Global travel commerce platform Travelport found that Kenyans are the most willing globally to provide more personal information in return for personalised offers.

“Kenyans want an experience from travel providers and travel agents that is as simple and engaging and founded on excellent customer service,” Travelport Kenya director Nita Nagi said.

According to the study three in every five Kenyan travelers (61 per cent) get frustrated when they are unable to access their booking information round-the-clock on mobile devices.

“This is considerably higher than the global average of 45 per cent,” the report stated.

Half of Kenyan travelers are also increasingly frustrated by companies they regularly use not remembering their preferences.

The report shows 76 per cent of local travelers today consider it important whether an airline offers a good digital experience when booking a flight, while 74 per cent also considering this when choosing accommodation.

“Our research shows that for Kenyans, technology is key to this -from serving relevant and personalised offers to providing attractive propositions from trusted sources,” Nagi said.