Thursday, Jul 24th 2014

Follow us

About The Star

The Star is now the third largest newspaper in Kenya and is still growing rapidly. It was launched in July 2007 as the Nairobi Star, a 32 page tabloid style newspaper concentrating on human interest stories in Nairobi and Kenya.

Focus groups had said that Kenyans were fed up with politics and wanted something different in their newspapers. However the reality proved different. Kenyans expect a heavy dose of politics in their papers.

In 2008 the paper switched to a more political general news format while retaining its original strong focus on society stories, english premier league sport, and inside political information. In 2008 the paper acquired its own printing press that gave it the capacity to cover late-breaking stories that it previously lacked.

In 2009 it was rebranded as the Star (dropping the Nairobi moniker) and refocussed on national news and additional op-ed pages that provided an open forum for political debate.

The Star adopted the slogan 'Fresh, Independent, Different' to differentiate itself from its two main competitors that were perceived as excessively conservative.

The Star remains the most independent of the Kenyan newspapers and probably the most outspoken. It has more regional news, more sports news, more social pages and more opinion columns than its competitors.

It targets a younger market than the Standard and the Nation but particularly tries to attract the attention of the 'thinking' reader. It has been running an advertising campaign with the catchline 'Smart People Read the Star'.

The Star is majority owned by the Radio Africa Group, who also operate Kiss FM and Classic FM, urban Kenya's most popular radio stations, as well as Kiss TV, Radio Jambo, XFM and East FM.

The Managing Director of the Star is William Pike. The Editor is Catherine Gicheru. The General Manager is Patrick Ndeda. The Group Managing Director of Radio Africa is Patrick Quarcoo.

Unchecked
England's Jodie Stimpson (C) celebrates with her gold medal with silver medal winner Kirsten Sweetland (L) of Canada and Victoria Holland of England after the women's triathlon race at the 2014 Commonwealth Games in Glasgow, Scotland, July 24, 2014. REUTERS/Russell Cheyne

England's Stimpson takes first gold medal in Glasgow

GLASGOW, July 24 (Reuters) - England's Jodie Stimpson claimed the first gold medal at the Commonwealth Games with victory in the women's triathlon on Thursday.  In an enthralling finish at...Full story

07/24/2014 - 00:00
Britain's Mo Farah (L) overtakes Kenya's Augustine Choge during the men's 1500 metres event at the Aviva International Match athletics meet at the Kelvin Hall in Glasgow, Scotland January 28, 2012. REUTERS/David Moir
Olympic and world middle distance champion Mo Farah withdrew from England's Commonwealth Games team on... Full story
07/24/2014 - 00:00
KENYA Secondary Schools Sports Association have given Kakamega venues for this year’s national secondary school... Full story
07/24/2014 - 00:00
Kwanthanze Vollyball Girls celebrate beating Soweto Accademy in Volleyball Finals tpo book National ticket to be held in Kakamega High-David Ndolo
The reigning national volleyball champions Kwanthanze coach Justine Kingwari is confident of retaining the title... Full story
07/24/2014 - 00:00
Kenya Karate Federation Chairman Caleb Atemi during training session with Karate Youth team at the GSU Training School on May 13, 2014. They are preparing for the Africa Youth games to be held in Gaborone, Botswana from May 22 to 31, 2014. Photo/Jack Owuor/www.pic-centre.com (KENYA)
The Kenya Karate Federation chairman Caleb Atemi is among office holders who will be seeking... Full story
07/24/2014 - 00:00