Tusker's KPL deal
Beermakers to spend Sh170m over three years as premier league supporters
Tusker are the new sponsors of the Kenya Premier League. Kenya Premier League chief executive officer Jack Oguda said the deal will see Tusker fork out Sh170 million over three years which translates toSh55m every year. Each of the 16 clubs are set to benefit from the funds.
Oguda said it had taken KPL four years to convince the giant beermakers to come on board and sponsor the league. “We have had negotiations over the last four years trying to convince them to come on board and sponsor the league. Finally we have struck a deal with them,” Oguda said yesterday.
According to the KPL chief players and clubs will benefit immensely from the deal and he asked the clubs to start professionalising their operations. “We expect to see the clubs thriving and being run as professional outfits. The clubs will benefit from the injection of cash from our new sponsor” he added.
Oguda said they were awaiting the response from the Competitions Regulator an arm onf government to give the deal their stamp of approval before going ahead. Tusker have a team in the KPL and it is feared this may bring a conflict of interest when funds are being disbursed to clubs.
According to KPL’s policy, clubs are entitled to 65 percent from the total kitty which will also see the prize money for winning the league enhanced. The league will now be known as the Tusker Premier League (TPL) and the official unveiling of the sponsorship will be done on Tuesday September 4. The venue and time of the launch will be communicated in due time.
South African Pay TV channel Supersport will remain the broadcast partner for the league. Elsewhere The Kenyan Premier League Top 8 final match between Ulinzi Stars and Gor Mahia, on Sunday August 19, at MISC, Kasarani raised Sh1, 127,000 from ticket sales.Gor emerged the victors after beating the holders 0-2 in a match that went into extra time.
According to Ticket Masters Ltd, the company contracted by the organisers to handle the match, a total number of 5,390 tickets were sold. The VIP tickets sold garnered Sh147, 000 while the terrace tickets raised Sh980, 000.