Commentary
Piracy a threat to Innovation and Economy
Artists, inventors, musicians, doctors, computer scientists. Behind every innovative, life-changing product or idea stands an imaginative, inspired person willing to do what it takes to see it through every stage—from concept to creation to delivery.Unfortunately for many innovators, piracy deters this success and can discourage development. And in Africa, the effects are particularly damaging to emerging economies, to small businesses a...
Mentorship is helping small firms to plan well
LB Energy founder Owen Muhiu says business mentorship revolutionized his energy-saving startupFor Owen Muhiu, founder LB Energy, having a business mentor on hand has made a huge difference in the growth of his business. Despite hard work and plenty of experience in the energy sector, Muhiu’s business for a long time struggled to develop an effective business strategy.When Muhiu joined the Inoorero University’s Regional Centre for E...
How board metrics can help a firm avoid trouble
A board of directors or board of governors of an institution is the top administrative apex of an organisation. It represents the bird’s view of an organisation. It is like how the father and mother see and take parental care of a child. As a matter of fact, it should be in a position to measure itself vis- a- vis the organisation’s success or failure. An organisation or legal business entity depends on a board of directors.In Keny...
Adverts Should Evoke Emotional Connection
Frank Maina’s article, ‘We Must Change How We Manage Sponsorships’ on February 16th was spot on! We must stop to establish a common understanding of what sponsorship is and what it seeks to accomplish. I pose this challenge to marketers, advertising executives and the sponsors themselves.According to IEG’s Complete Guide to Sponsorship, a sponsorship is a cash and or in-kind fee paid to a property (typically in sports, ...
Our Economy Needs Fast Radical Surgery

Page 1 of 4
Commentary

