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New outfit for the Kenya Design Industry

Wednesday, November 23, 2011 - 00:00 -- BY GRACE KERONGO

The Association of Fashion Designers of Kenya – AFAD (K), a registered organisation with the Societies Act formally launched on Thursday at the Sarova Stanley in Nairobi.

“Our objective is to create partnerships with various associations, government sectors and private organisations to encourage the establishment of a distinctive Kenyan design industry and maintain excellence standards through education, training and competitiveness,” said Sally Karago, Chairperson AFAD(K) at the launch.

The Association which is recognised by the Ministry of Trade and Tourism has been in existence for two years with the aim of ensuring that the fashion industry in Kenya is recognisable in the international arena through: structuring of the industry within the community as well as incorporating Kenyan culture and heritage in the international fashion circuit.

“We are the nation’s most inclusive body representing professional designers, students and businesses from the fashion designers disciplines,” said Sally, “We share a common interest to raise professional standards, expand opportunities and nurture leading design leaders within the country.”

They will be hosting the Safari Fashion Week event themed Wild Liberty tonight at the Carnivore Grounds. Tickets are retailing at Sh3,000.

AFAD (K) encourages the promotion of best practices in the profession of fashion design in Kenya by strengthening and promoting the capabilities of the Kenyan design profession, as well as amplifying and representing a unified voice to influence public policy, shape the industry and engage the public.

The association is presently chaired by Sally Karago and Vice President Peggy Onyango. Other members of the Board include Lucie Njoroge (Secretary), Betty Vanetti (Treasurer), Sylvia Mwaura (Public relations), Laura Koki (Administration), Liz Njoroge (member) and Cathy Obam (Assistant secretary).