CREATIVE CO-FOUNDERS

Sauti Sol partners with pay platform

Shahara enables creatives to earn revenue directly from their work

In Summary

• The group describes it as taking their power

Sauti Sol members
Sauti Sol members
Image: courtesy

Sauti Sol have announced their partnership with Shahara, coming on board as creative co-founders.

This is an online platform that enables the African creative economy to earn revenue directly from their work through their audiences. 

Taking to social media, Sauti Sol wrote that, "It's about taking back our power and having control."

Bien-Aime and Aaron Rimbui will share Baldmen virtual experience, an acoustic performance.

Also featured is 'A Letter To My Younger Self' by content creator Maxine Wabosha, in conversation with inspirational Kenyans about the moments that shaped them into the people they are today.

Derived from Swahili word 'mshahara' (salary), Shahara was created in response to the Covid-19 pandemic, which affected the creative economy as marketing and other events were postponed or cancelled. 

WATCH: The latest videos from the Star