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The AR experience at Redhouse

The two whiskey offerings feature augmented reality (AR) technology

In Summary

The main purpose of the event was to let attendees give their views on the brands

by MERCY MUMO
Society
29 March 2020 - 22:00

Jonnie Walker recently launched two new alcohol brands, 'Song of Fire' and 'Song of Ice'. The event was held at Redhouse in 14 Riverside.

The two whiskey offerings feature augmented reality (AR) technology, showing either a direwolf or a fire-breathing dragon to boost engagement with consumers. 

 

The main guests of the event were social media influencers. They included Sean Andrew, Stephu Mulinge, Eunice Pendo and Manasseh Nyaga.

A consumer scans the AR for 'Song of Fire'
A consumer scans the AR for 'Song of Fire'
Image: MERCY MUMO
Social media influencers Michelle Mushai, Brian Mutinda and Stephu Mulinge
Social media influencers Michelle Mushai, Brian Mutinda and Stephu Mulinge
Image: MERCY MUMO
Models Phiona Namanya and Eunice Pendo
Models Phiona Namanya and Eunice Pendo
Image: MERCY MUMO
Social media influencer Sean Andrew
Social media influencer Sean Andrew
Image: MERCY MUMO
TV presenter/actor Manasseh Nyaga, JW influencer Njeri Mukira and radio presenter Brian Mbunde
TV presenter/actor Manasseh Nyaga, JW influencer Njeri Mukira and radio presenter Brian Mbunde
Image: MERCY MUMO
Mercy Mbutha, Doreen M and Edward Mbugua
Mercy Mbutha, Doreen M and Edward Mbugua
Image: MERCY MUMO
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by MERCY MUMO
Society
29 March 2020 - 22:00

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