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Chris Harrison launches 'Marketing Medicine'

The book is available locally from Bookstop, Yaya Centre, and Text Book Centre Sarit and Junction

In Summary

• It targets businesspeople who would like to understand the process of marketing

Copies of 'Marketing Medicine' by Chris Harrison
Copies of 'Marketing Medicine' by Chris Harrison
Image: COURTESY

Long-serving Star columnist Chris Harrison has just published an anthology of his best writing from the last 10 years.

The book, titled 'Marketing Medicine', targets businesspeople who would like to understand the process of marketing, from CEOs who employ marketers to entrepreneurs and students.

Harrison says this is “probably the first business book to be authored in Kenya, and certainly the first on marketing”.

The book is available locally from Bookstop, Yaya Centre, and Text Book Centre Sarit and Junction. Both printed and Kindle versions of the book are also available from www.amazon.com.

Recently, business leaders gathered in Karen for the first in a series of book-signing events.

Chris and Atty Harrison
Chris and Atty Harrison
Image: COURTESY
Bollore Transport and Logistics regional CEO Jason Reynard, Harrison and CFAO CEO Ian Middleton
Bollore Transport and Logistics regional CEO Jason Reynard, Harrison and CFAO CEO Ian Middleton
Image: COURTESY
Ipsos Kenya founder Roger Steadman and 3 Stones TV MD Rose Kimotho
Ipsos Kenya founder Roger Steadman and 3 Stones TV MD Rose Kimotho
Kenchic head of farms Jim Tozer, Harrison and Kenchic head of operations Philip Carolan
Kenchic head of farms Jim Tozer, Harrison and Kenchic head of operations Philip Carolan
Susan Wachira, Daniel Kariuki and Kathy Mwai of The Brand Inside
Susan Wachira, Daniel Kariuki and Kathy Mwai of The Brand Inside
Image: COURTESY