SOCIETY

Guinness launches 'Hop House' premium lager

Kenya is the first market in Africa to launch it

In Summary

• It is a flavour lager from the House of Guinness

The new Guinness variant, Hop House 13
The new Guinness variant, Hop House 13
Image: WILFRED NYANGARESI

Kenya Breweries Limited on Friday launched a new Guinness variant, Hop House 13, at Karen Waterfront mall Nairobi. 

Hop House 13, a premium, international quality lager, will be rolled out across the country later this year. It is a flavour lager from the House of Guinness available across Europe, with Kenya being the first market in Africa to launch it.

KBL marketing manager Nduku Wamakau said, "Hop House 13 will tap into all senses of our consumers, allowing them to experience the excitement about this new lager from Guinness."

KBL sales director Andrew Itaameo and EABL corporate relations director Eric Kiniti
KBL sales director Andrew Itaameo and EABL corporate relations director Eric Kiniti
Image: WILFRED NYANGARESI
Ras Lavosti performs with the Roots Connection band
Ras Lavosti performs with the Roots Connection band
Image: WILFRED NYANGARESI
Eva Ngahu and Rachel Wairimu
Eva Ngahu and Rachel Wairimu
Image: WILFRED NYANGARESI
KBL marketing director Graham Villiers, EABL head of innovations Joyce Kibe and Jasmin Winterer
KBL marketing director Graham Villiers, EABL head of innovations Joyce Kibe and Jasmin Winterer
Image: WILFRED NYANGARESI
iProspect CEO Joel Rao and Villiers
iProspect CEO Joel Rao and Villiers
Image: WILFRED NYANGARESI
Oga Obinna and Gogo Simo band artiste James Jozee
Oga Obinna and Gogo Simo band artiste James Jozee
Image: WILFRED NYANGARESI