Philips Africa holds 3rd 'Back to Rhythm' campaign

Raising public awareness of cardiac health.

In Summary

• Principal aim was to make the ordinary mwananchi acccess the Automated External Defibrillator (AED) kit. 

In commemoration of Heart Awareness Month and World Heart Day set for September 29, the Philips Foundation and Kenya Red Cross Society launched the third phase of its successful ‘Back to Rhythm’ campaign, which has been raising public awareness of cardiac health.

On September 21, Philips Africa organised a cycling challenge at Karura Forest. The principal aim was to help the ordinary mwananchi access the Automated External Defibrillator kit, which is central to saving heart patients’ lives.  Present were Philips East Africa director Roelof Assies, head of brand, communications and director Radhika Choksey and comedian Daniel ‘Churchill’ Ndambuki.

Cyclists start the challenge at Karura Forest.
Cyclists start the challenge at Karura Forest.
Image: Moses Mwangi
Comedian Daniel ‘Churchill’ Ndambuki rides a stationary bike.
Comedian Daniel ‘Churchill’ Ndambuki rides a stationary bike.
Image: Moses Mwangi
Philips East Africa director Roelof Assies hold the Automatic External Defibrillator.
Philips East Africa director Roelof Assies hold the Automatic External Defibrillator.
Image: Moses Mwangi
A Kenya Red Cross Society worker demonstrates how to use the Automated External Defibrillator
A Kenya Red Cross Society worker demonstrates how to use the Automated External Defibrillator
Participants warm up before the cycling challenge.
Participants warm up before the cycling challenge.
Image: Moses Mwangi
Lead cyclist David Kinjah celebrates after winning the cycling challenge.
Lead cyclist David Kinjah celebrates after winning the cycling challenge.
Image: Moses Mwangi
Philips Africa head of brand, communications and digital Radhika Choksey
Philips Africa head of brand, communications and digital Radhika Choksey
Image: Moses Mwangi