Kenya’s petroleum retail market continued to show strong competition in the third quarter of 2025, with major shifts among leading players.
This is contained in the Petroleum Institute of East Africa (PIEA) report for July–September 2025.
According to the report, Vivo Energy retained its dominant position with a commanding 30.5 per cent share, reinforcing its extensive presence across the country.
Total Energies followed at 19.7 per cent, while Rubis held third place with 15.1 per cent, reflecting its steady performance despite increasing rivalry.
Overall, the data illustrates a highly competitive sector where a few large multinational brands continue to dominate.
Emerging local and regional companies maintain strategic footholds across Kenya’s fuel retail landscape.
