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How financial war chest of bigwigs could determine 2027 elections

Campaign spending is increasingly becoming one of the strongest predictors of electoral success.

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by ALLAN KISIA

News07 December 2025 - 14:00
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In Summary


  • If the November 27 by-elections are a sign of what lies ahead, parties and power brokers are poised to deploy unprecedented financial firepower in what is expected to be a high-stakes election.
  • Candidates capable of injecting substantial resources into their campaigns through crowd mobilisation, branded merchandise and aggressive advertising are often advantaged over opponents with modest finances.
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As Kenya heads towards the 2027 General Election, the role of money in shaping political outcomes is increasingly coming into sharp focus.

If the November 27 by-elections are a sign of what lies ahead, political parties and power brokers are poised to deploy unprecedented financial firepower in what is expected to be a high-stakes election.

Campaign spending is increasingly becoming one of the strongest predictors of electoral success.

Candidates capable of injecting substantial resources into their campaigns through crowd mobilisation, branded merchandise and aggressive advertising are often advantaged over opponents with modest finances.

In the by-elections in Mbeere North and Malava by-elections, political parties and candidates turned the campaigns into dramatic displays of financial might.

Large sums of money were poured into mobilising supporters, sponsoring flashy rallies and providing transportation, meals and drinks to draw crowds.

Helicopters hovered above rally grounds, convoys of high-end vehicles criss-crossed villages, speakers boomed from SUVs and merchandise flowed freely.

Well-funded candidates were able to field large teams of mobilisers, influencers and polling agents, sustaining weeks of intensive door-to-door campaigns that poorer rivals could not match.

Observers said many voters equated the show of financial strength to political viability, interpreting it as proof of national backing and the ability to deliver development once elected.

The trend has raised deep concerns about the integrity of future elections.

Kenya Human Rights Commission executive director Davis Malombe accused the government of deploying state resources to sway the November 27 votes, particularly in favour of ruling party candidates.

He claimed military helicopters, air force aircraft and other government vehicles were used for campaign-related activities in addition to widespread voter bribery.

“Boda boda riders were being paid Sh1,000 each to mobilise voters for the broad-based candidates,” he said.

“This violated Section 9 of the Election Offences Act, which expressly prohibits bribery before, during and after voting.”

He warned that the monetisation of elections undermines the constitutional principles of a free and fair process by opening the door to improper influence and shutting out women, youth and persons with disabilities — groups that already face financial disadvantage in politics.

Transparency International Kenya executive director Sheila Masinde called for the urgent passage of the Election Financing Regulations Amendment Act, describing it as essential to restoring fairness.

She said the IEBC must exercise its mandate under Article 88(4)(i) by setting spending limits for candidates and demanding full disclosure of funding sources as required under the Election Campaign Financing Act of 2013.

“If it is all about money, then we cannot have free and fair elections. We need to demonetise elections. Leaders are now stealing from Kenyans to prepare for the 2027 elections,” Masinde said.

She said unregulated cash flow in the recent by-elections emboldened politicians to hire goons with impunity.

After the by-elections, Trans Nzoia Governor George Natembeya accused the government of interfering with the process through excessive spending to manipulate voter choices.

"Money flowed freely in an attempt to substitute the people's will with financial coercion," he said.

“These practices do not reflect a qualified government; they reflect a system afraid of the genuine democratic choice of the citizens of Malava.”

Natembeya questioned why such aggressive tactics were used, warning that it raises troubling questions about what may happen in the 2027 national polls.

Meanwhile, IEBC chair Erastus Ethekon recently called for urgent reforms, urging Parliament to fast-track the passage of the Election Financing Regulations Amendment Act.

He said the amendment, now under consideration in the National Assembly, is crucial to enabling the commission to effectively regulate campaign financing.

With the 2027 elections drawing closer, concerns are mounting that the unchecked influence of money could overshadow democratic principles, distort voter choice and tilt the electoral playing field in favour of the wealthiest candidates.

Masinde warned that unless decisive reforms are implemented, Kenya may be headed toward the most expensive, and potentially most compromised election, in its history.

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