- HPP is the organisers of the world’s best flower show, IFTEX, an annual flower industry show that takes place in Nairobi.
- While chicken is every farmer's choice, turkey earns more money and is a bird with a rising demand at the consumer end, added Mwangi.
Demand for poultry products is on the rise and is driven by an emerging middle-class created in existing and new urban settlements.
To feed the appetite, an estimated 1.5 million birds are slaughtered weekly from a population of some 35 million fowls to meet the demand.
The development is opening massive employment opportunities, especially in rural areas with huge untapped potential.
This is according to HPP Exhibitions which is organising the Kenya Poultry Expo, slated for May 23-25, 2023, at the Sarit Centre, Nairobi.
On show will be the latest technologies and practices of poultry farming covering production, genetics, nutrition, feed, health, operations, cost management and other critical factors for successful investment in the sector.
HPP is the organisers of the world’s best flower show, IFTEX, an annual flower industry show that takes place in Nairobi.
Exhibition manager Michelle Mwangi says contrary to popular belief only chicken is reared for commercial purposes, turkeys, geese, guinea fowls and the ‘infamous’ quail are delicacies in poultry farming.
In the chicken category, 75 per cent is indigenous, 22 per cent is broilers and layers and 1 per cent is breeding stock.
Due to the high demand and resilience of kienyeji chicken, the market has seen a number of varieties led by the Kenya Agriculture and Livestock Organisation bred improved Kienyeji, Kuroilers, Rainbow, Rooster Kenbro and Sasso among others.
While chicken is every farmer's choice, turkey earns more money and is a bird with a rising demand at the consumer end, added Mwangi.
"The shift to white meat due to health concerns has fueled a sharp increase in demand for poultry products, necessitating the need for an exhibition to showcase the various bird rearing technologies and practices required for a successful venture,” Mwangi said.
“A growing retail sector with food branches, fast food outlets, and restaurants has created a readily available outlet for chicken and eggs completing the chain and fueling the demand.
“We wish to bring together players in the poultry industry under one roof to give the country a chance to share the emerging technologies in the sector and to put the industry into perspective as a key player in the country’s economy."