Kenya’s tourism sector hopes to reap from the upcoming East Africa Safari Classic Rally that runs from February 10 to 19.
The rally zooms off from Nakuru and already facilities along the rally route are reporting bookings for the legendary nine-day rally set to cover 5,000 kilometres across 11 counties and over 360 towns in Kenya putting a focus on attractions within these regions.
The cars will traverse Nakuru, Laikipia, Kajiado, Taita, and Kilifi among others.
The Classic Rally rekindles the spirit of the original Safari Rally, which put Kenya and East Africa on the global motorsport map and earned it a reputation as the world’s toughest rally.
Tourism marketing agency, Kenya Tourism Board (KTB) CEO Betty Radier said motorsport like other key events are important because they enhance a destination’s attractiveness and competitiveness.
“Due to the kilometres and routes covered in the destination, motorsport puts a focus on attractions and enables visitors and prospective travellers to get a glimpse of the destinations’ offerings,” she said in a statement on Monday.
She added: "We are glad to be hosting the East Africa Safari Classic now because the event will trigger a boost in tourism and strengthen the destination’s image, among other benefits."
Radier said Kenya will leverage on the global coverage during the event to showcase the country'travel destinations.
Last year, Kenya welcomed back the World Rally Championship (WRC) after a 19-year break.
The event was televised to over 850 million viewers in its 14 rounds with a total of 13,452 broadcast hours projected.
