•So far, this flight has had five rotations into the country with another one expected later this month.
•"We must ensure that we explore all the available markets and tap into them. This is especially now more important with there being less travel across the globe,” Balala said.
Tourism CS Najib Balala has said Charter flights will boost tourism during the pandemic.
He said this during the reception of the first ever flight from Ukraine, Kiev, to Kenya, at the Moi International Airport, Mombasa.
The flight operated by Bees Airline, a Ukrainian Charter operator and marketed by Travel Professional Group landed in Kenya carrying 189 visitors from Ukraine.
Of the 189 passengers in the flight, 21 were travel agents travelling for product knowledge and to sample Kenyan tourism products and offering in-order to sell the destination to consumers in their country.
Balala welcomed the visitors noting that the flight had come at an important time and provided hope for the recovery of Kenya’s tourism which had been severely affected by the global Covid-19 pandemic.
“The charter flights we are receiving signals the growing confidence in Kenya’s tourism products and preparedness against Covid-19. I assure you of the government's support, we need to all work together to revive the sector fully," he said.
The Ukrainian market presents an opportunity to push beach and wildlife products that resonate well with the consumers from the country.
The arrival numbers from Ukraine have been incremental over the last few years with Kenya receiving 1,523 visitors in 2017 and 1,892 visitors in 2019.
Currently, there is great opportunity to grow the numbers through charters especially due to the challenging environment brought about by Covid-19 pandemic.
Kenya expects nine rotations from this flight in the coming months which will add to the number of tourists we are expecting in the country.
"This will definitely be one of the ways that we shall ensure continued business for players in the sector as well as protect jobs for our citizens, the Ministry of Tourism and wildlife will work closely with organizers to ensure that the processes are seamless,” he added.
Balala said the flight was testament to the advancements Kenya is making in markets which are not deemed traditional source markets for Kenya’s tourism.
“I am glad to note the progress that we are making as a destination in attracting tourists from different markets," he said.
Last month, Kenya received the first ever Romanian charter in Kenya carrying 200 visitors.
So far, this flight has had five rotations into the country with another one expected later this month.
"We must ensure that we explore all the available markets and tap into them. This is especially now more important with there being less travel across the globe,” Balala said.