Tourism players embark on recovery strategy after pandemic

Players in the tourism industry in Kenya have embarked on a recovery strategy to boost the sector following the challenges accessioned by the Covid-19 pandemic.

Through the Tembea Tujenge Kenya Initiative, the industry on Friday launched the second quarter of the campaign that will see visits to different destinations to showcase the country’s unexplored beauty.

In the second quarter, the planned the campaign through its Brand Ambassador Maina Kageni will visit Naivasha as a special destination for Nakuru, Bungoma Taita Taveta, Kirinyaga, Nairobi and Kitui counties.

In the first quarter that was launched between the months of October and December, Tembea Tujenge Kenya campaign visited and highlighted the beauty of six counties namely Kajiado, Laikipia, Mombasa, Kwale, Lamu and Nakuru counties.

The objectives of the campaign are to Explain the challenges facing the tourism industry and the effects of the Covid-19 pandemic to tourism.

According to the brand ambassador Maina Kageni, the Tembea Tujenge Kenya campaign will propel domestic tourism and is a great recovery strategy for the industry in the coming years.

“This will be achieved through creating affordable packages for all Kenyans to afford,” Maina said.

The initiative is run and managed by BT Concepts Limited, with the aim of boosting the local tourism sector, supported by Isuzu East Africa, Shell, Sarova Hotels among others.

The Tembea Tujenge Kenya team will present details of the places which include where to find affordable rates for accommodation, unique activities found various options of routes that will be shared with Kenyans through all social media platforms.