Safaricom marked its 18th anniversary on Thursday by unveiling a new campaign dubbed 'Nawe Kila Wakati', to reinforce the firm's commitment to customers.
The company's Director of Special Projects Sylvia Mulinge said customers will enjoy 18 minutes of talk time every day for only Sh18. The promotion runs to December 12.
In the promotion known as 18For18, customers will also make calls across local networks for Sh1.
The offer will be redeemable once a day for each customer and will be valid for 24 hours from the time of purchase.
Through the 'Nawe Kila Wakati' campaign, customers will be rewarded with a free 1GB data bundle and a special Sh1 per minute for voice calls on their birthday.
The birthday reward will be available beyond the period of the promotion.
"We understand the impact of the current economic climate on Kenyans. 'Nawe Kila Wakati' is a promise to our customers that we will continue to enable them to communicate, socialise and do business using our network, by making voice, data and SMS more affordable," Mulinge said.
The telco giant also launched a promotion that will see customers enjoy more affordable calls, SMS and data.
Post Pay subscribers will be rewarded a 10 per cent discount on their October bills, while Enterprise Post Pay customers will get discounts customised to their needs.
Safaricom Home Fibre customers will enjoy 18 per cent discounts when buying, renewing or upgrading their subscriptions between November 1 to 18.
Mulinge said the firm will make it possible for customers to reactivate expired data bundles by simply purchasing a new data bundle within seven days after the bundle expiry date.
“Safaricom is a truly Kenyan brand that inspires hope and celebrates the inherent goodness and resilience of Kenyans," former Safaricom CEO and board member Michael Joseph said.
"The success can be attributed not just to those who work here, but to those we have served over the years, which is why we are celebrating our customers."
To kick off the Nawe Kila Wakati and the 18For18 promotion, the Safaricom treated Kenyans to free bus rides and staff visited children in wards in selected hospitals. Vendors in markets had their day’s stock bought and donated to children’s homes.
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