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January 17, 2019

SportPesa score a brace at Africa Industry Awards

SportPesa chief marketing officer for Kenya and Tanzania Kelvin Twissa with Tanzania Sports PS Susan Mlawi /COURTESY
SportPesa chief marketing officer for Kenya and Tanzania Kelvin Twissa with Tanzania Sports PS Susan Mlawi /COURTESY
For the third year in a row, SportPesa were victorious during Africa’s prestigious Sports Industry Awards held in South Africa after winning in all the categories they were nominated in.
SportPesa, who were shortlisted in two of the 18 categories at the event held at the Sandton Convention Centre in South Africa, took home the Best African Sponsorship Award for Everton in Tanzania.
They also beat DSTV’S SuperSport to clinch the top honour in the Best Pan African Campaign for the Everton in Tanzania tour in July 2017. It was Everton’s maiden tour of East Africa.
The win comes slightly over a year since SportPesa launched in Tanzania. The bookmaker’s partnership with English Premier League club Everton sealed in May 2017 and the maiden trip by the club’s first team to Tanzania shortly after for a friendly match in Dar es Salaam, kicked off the company’s successful projects in the East African nation.
The deal considered the most lucrative in Everton’s 140-year history commenced on June 1, 2017.
“The successful Everton in Tanzania trip is a perfect example of how far we can go when government works with the private sector to support sports. We are honoured to work closely with the government,” said SportPesa’s Chief Marketing Officer for Kenya and Tanzania Kelvin Twissa.
Twissa was accompanied to the SIA gala by Tanzania’s Ministry of Sports Permanent Secretary Susan Mlawi, SportPesa Tanzania Administration and Compliance Director Tarimba Abbas, SportPesa South Africa Marketing Manager Gail Odgers and Everton FC’s Head of Partnerships Management Mark Rollings. Gor Mahia’s Marketing Liaison Gerphas Okuku was also present at the event. Gor Mahia got a chance to play Everton during the UK club’s tour of Tanzania last year.
“We are delighted that our partnership with SportPesa has been recognized on such a prestigious stage as the Sport Industry Awards,” said Everton’s Head of Partnerships Management Mark Rollings.
“These are the most recognized sport sponsorship and marketing awards in Africa, so to win both, Best African Sponsorship and Pan-African Campaign of the year is a testament to the strength of our partnership with SportPesa and their ethos as a partner,” he added.
Since its debut at the SIA in 2016, SportPesa, which is barely five years old, has won five awards in total. Last year, the company won Best African Sponsorship Award for its support of the grassroots league Super 8 in partnership with Kenya’s Extreme Sports Limited.
SportPesa’s campaign ‘Made of Winners’ then won the gong in the Pan African Campaign of the Year category.
In 2016, SportPesa got the Best African Sponsorship Award for its partnership with the Kenyan Premier League.
“This award would not have been possible without the massive support from our partner Everton and our customers. Thank you for believing in us,” Twissa said.
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