Kenya is set to host the 4th consecutive edition of the Chinese trade show ‘China Trade Week’ at the Kenyatta International Convention Centre (KICC). This is an exhibition featuring high-end Chinese-made products and will be held for the fourth consecutive year in Nairobi from
June 13-20.
Established in 2013, China Trade Week had its first event in the United Arab Emirates which was warmly welcomed by the local business community. This was followed by the first ever first African event in Kenya in 2015 which had an even bigger response. Since then, Ghana, South Africa and Ethiopia have also hosted similar events.
Being involved in a trade show or exhibition can as an attendee provide you with opportunities to branch out to business-to-business trading and create a customer database from the visitors.
China Lighting is co-located within China Trade Week 2016
It also provides you with a platform to promote your product or service to a broader group that may have little or no knowledge of your products and services.
This year’s edition will split industries across 2 phases, with sectors including building material, HVAC, lighting, construction material, water & environmental treatment, furniture & interior, textiles and PPP for Phase 1 on 13th-15th June. The consumer goods, automobile & auto parts, electrical & IT and agriculture will be for Phase 2 on 18th-20th June.
The trade fair brings together retailers, manufacturers, distributors, importers and exporters in Kenya with their counterparts from China, and that it is experiencing tremendous success in forging trade links between the two countries.
CTW Kenya 2017 Visitors
The fourth edition of the China Trade Week is expected to attract more than 500 high-end Chinese manufacturers looking to develop long-term working relations with Kenyan buyers.
The goal is to bring together Chinese market players with those from the Kenyan market to create partnerships and trade exchange.
Through such trade shows, organisations can gather market intelligence on their specific industry giving them opportunities to learn about the competition and the market in general. This way you can easily obtain a better understanding of your position in the market and how to compete against your competitors in a better way