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June 25, 2018

Nestle targets low income earners with Sh10 pack

Nestle is looking to tap into the low income market segment with the launch of its 10-gramme Milo pack which will retail at Sh10.

“The new Sh10 pack has been introduced for extensive distribution in the kiosks and dukas countrywide,” Nestle East Africa marketing manager Lilian Mackenzie said.

Yesterday, the firm announced the re-launch of Milo with a new Activ-Go formula which will be presented in an easier-to-dissolve powder form, a change from the previous granular form.

The new Milo will also be available in a 100gramme tin retailing at Sh200, 200grammes tin at Sh380 and 400grammes tin at Sh650.

“The re-launch of the renowned energy food drink is in line with Nestle’s dedication to innovation and continuously improving the nutritional value of its products,” Mackenzie said.

In March, the Swiss transnational food and drink company launched the Nescafe 3in1 in an 18-gramme pack in a bid to ensure that more Kenyans had access to the product.