Textiles firms in the tax-free Export Processing Zones have moved the clothing exhibition to TRM mall along Thika Superhighway following “overwhelming” demand during the government-sponsored expo at the KICC two weeks ago. The expo at TRM runs until April 30, United Aryan EPZ’s chairman Pankaj Bedi said.
‘’The mythical middle-class is expanding and their disposable income growing, thus Kenyans are happy to buy local clothes if they are of high quality and fairly priced,’’ he said.
Bedi said the initiative gave Kenyans the chance to access “quality locally-made affordable clothes” at between Sh200 to Sh600 .
“United Aryan EPZ exports clothes to 70 countries and locals buy second-hand clothes, thus we want to create awareness of wearing new cheaper clothes rather than wearing the mitumba,” he said.
