SportPesa UK has reinforced its presence in the European market after becoming the main partner of nine-time champions of England, Everton Football Club on Monday. This is another first for the popular gaming company which recently launched in Tanzania.
The deal, effective June 1, 2017, will see the SportPesa brand feature on the Club’s shirts for the 2017/18 season.
See exclusive photos of the branded training kits below:
Speaking during the launch of the deal at the club’s headquarters in Liverpool, Everton CEO, Robert Elstone, hailed the historic agreement.
“We welcome SportPesa to the Everton family and look forward to working closely with a rapidly growing, global company. Over the coming months and years, we will work together to realise our ambitions. We look forward to an exciting partnership together,” said Everton Chief Executive Officer Robert Elstone.
SportPesa UK Marketing Manager, Shaun Simmonds, underscored associating with Everton, one of the most respected institutions in world football, was in line with the company’s strategy of developing sports by expanding within the UK.
“We’re very excited about forming this partnership with Everton Football Club. Community, Innovation and Engagement are key cornerstones which have contributed to SportPesa’s success so far and these are values that Everton Football Club holds at its core.” Mr. Simmonds added.
SportPesa’s Africa CEO, Ronald Karauri added, “We are very proud of the achievements of SportPesa UK and the SportPesa European activities. We are also excited about the synergies that this partnership will bring to Africa and Kenya in particular.”
Since the company’s inception in 2014, SportPesa has seen dramatic growth as they have quickly established themselves as a significant investor and operator in the online gaming industry. SportPesa is known as a community-focused company whereby it reinvests money into multiple grassroots sporting events in each of the countries where they operate, and they are title sponsor of Kenya’s top-tier football competition; the SportPesa Premier League.
Recently, the gaming giant announced a partnership with La Liga which saw SportPesa become the Spanish top flight’s African Gaming Partner.
As Africa’s leading sports betting platform, SportPesa has become known as a ‘super-brand’ in the continent and is changing lives by accelerating development through technology and well-structured community initiatives.
Ivo Bozukov, Director of Global Strategy for SportPesa, said: “This is a proud and monumental day in the history of our organisation. Everton Football Club is a world-renowned sporting institution and a club of proud tradition and rich history. We are thrilled to have secured an alignment with Everton, a club weaved prominently throughout the tapestry of world football.”
Shaun Simmonds, SportPesa’s UK Marketing Manager, added: “A huge factor in our decision to form this partnership with Everton, was the Club’s passionate and committed fans. The Club already does a fantastic job of making Everton accessible for its fans, and we look forward to amplifying this globally.