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December 16, 2018

Tecno pushing battle in Kenyan smartphone market

Musician Fena Gitu, brand ambassador of Tecno Watch Me Grow Campaign, has a feel of the new Tecno Phantom 6 device at Garden City Mall, October 8, 2016. /FRANK MUCHUGU
Musician Fena Gitu, brand ambassador of Tecno Watch Me Grow Campaign, has a feel of the new Tecno Phantom 6 device at Garden City Mall, October 8, 2016. /FRANK MUCHUGU

Tecno was the first dual SIM mobile phone brand to hit the market in Africa, and staying true to the maxim “think globally, act locally”, it has achieved great success in translating advanced technology into superior localised products.

Tecno puts heavy consideration on the customers experience and endeavors to provide consumers with the most suitable products for their environment by adopting the latest innovative technology.

October saw the unveiling of a new range of phantom phones from the company, phantom - an iconic name, fitting for its range of devices. 

This ensured the company continued to expand and develop in the sector which it currently holds 23 per cent of the total Kenyan market share.

Tecno possesses a comprehensive product portfolio, which includes all levels of mobile phones, including feature phones and smartphones.

Currently more-so in Kenya, Tecno mobile phones have been highly favored by consumers due to their high quality, powerful recreational function, high-performance in Internet experience and an excellent service support network.

With its brand philosophy, it is no surprise that Tecno is not only the fastest-growing mobile brand in Africa, but also one of the top three mobile phone brands, a position it has achieved in a short period.

Since its establishment, Transsion, the company that mother company to Tecno and Infinix brand of phones, has been growing fast and steadily and has achieved great development, which has been widely recognised and highly acclaimed in the mobile industry and has got a lot of publicity worldwide.

Transsion Holdings, the company formerly known as Tecno Telecom Limited was established in July 2006, is a high-tech company specialising in the R&D, production, sale and service of mobile communication products.

After years of development, Transsion has become an important part of the mobile phone industry and one of the major mobile phone manufacturers in the world.

Currently, it has full ownership of three famous mobile phone brands Tecno, itel and Infinix, and an after-sales service brand Carlcare.

The missions of Transsion Holdings as the company are:

  • to provide satisfying mobile communication products and service to consumers in Africa;
  • to create happiness in material and spirit for the staff; 
  • to provide profit solutions to customers and suppliers and help them realise their value ; 
  • to create value for shareholders.

With its vision as to be the most influential and favored provider of both mobile communication device and related service in Africa, the company is on its way to realise its goals.

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