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November 14, 2018

Film board overstepping mandate in policing aired adverts - CA

CAK Director general Francis Wangusi during the Inaugural system conference in Nairobi on March18.
Photo/Enos Teche.
CAK Director general Francis Wangusi during the Inaugural system conference in Nairobi on March18. Photo/Enos Teche.

The Kenya Film Classification Board is overstepping its mandate by policing content aired by broadcasters, the CA has said.

Communication Authority Director general Francis Wangusi said on Thursday that the KFCB is only mandated with rating aired content, not controlling it.

“We are not aware of the parameters they use to classify content," Wangusi said.

"As far as we know they are only supposed to advise on terms of general viewing and parental guidelines on above-18 content. That is the far they can go."

Wangusi noted that the authority has the sole mandate of monitoring programming codes.

He added that what the board can do is rubber stamp verified content, or ban it if it is deemed explicit.

This comes days after KFCB banned airing of all commercials with sexual innuendos and those on betting and gambling.

Chairman Ezekiel Mutua said all advertisements for alcoholic drinks and those with sexually suggestive scenes are unsuitable for the watershed period (5am and 10pm).

Players in the advertising industry raised eyebrows over the new guidelines that he announced on Tuesday.

They said they undergo a rigorous approval process so KFCB should not "sneak in irrelevant laws to scare away local and international investors".

 

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