Transcend Media Group has signed a partnership deal with global integrated marketing communications company, MullenLowe Group.
Following this partnership TMG, which also has affiliations with
McCann Worldwide will offer more variety of marketing and communication services to its clients.
MullenLowe has a presence in 65 markets with over 90 agencies and offers consultancy and creative services such as expertise in brand strategy, creative content development, performance analytics, and through the line advertising.
Globally, MullenLowe Group houses four main brands: MullenLowe for integrated marketing communications solutions, MullenLowe Profero which offers the digital pure-play network, MullenLowe Mediahub that provides media planning and buying solutions, and MullenLowe Open offering behaviour driven activation and shopper marketing.
“TMG’s outstanding growth journey has led us to global partnerships especially to boost our capacity in ensuring we deliver worldclass services to our clients. Our firm’s synthesis to boutique set-up will ensure our in-house talent is utilised across board," said TMG's chief executive officer Tony Gatheca.
MullenLowe entry into the Kenyan market comes barely two years since the return of McCann group also affiliated to the TMG Group.
Other global companies that have recently entered the local flourishing communication industry include TBWA which is linked to RedHouse Group, The Newmark Group which is Edelman’s global network exclusive affiliate in Kenya as well as Burson-Marsteller whose local link is Engage Communications.