From shampoos to apartments, celebrities endorse products both in print, and on television. But, as the recent controversy surrounding Aishwarya Rai’s ad for Kalyan Jewellers has shown, these ads sometimes hit the wrong nerve, landing everyone involved in trouble.
Shah Rukh Khan
Bollywood’s King Khan came under fire for endorsing a skin lightening cream product a couple of years ago. The advertisement led to an online campaign titled Dark and Beautiful which urged not only the star but also the brand to stop promoting and encouraging fairness creams.
A lot of people backed the campaign’s cause, including Aamir Khan, who said that he would never promote such products. But King Khan kept mum on the whole controversy and still promotes the brand.
Malaika Arora Khan and Arbaaz Khan
Arbaaz Khan and Malaika Arora Khan got into trouble for a coffee commercial in 1993. The ad showed the two sharing cozying up to each other in a display of intimacy that was deemed too suggestive for Indian sensibilities. The advertisement’s one-liner read, “Real pleasure can’t come in an ‘instant’”, which many felt was not only obscene, but also misleading. Following a furore, the ad was banned.
Akshay Kumar and Twinkle Khanna
Akshay Kumar and wife Twinkle Khanna sparked controversy during a fashion show in March 2009 when Akshay Kumar walked the ramp for a denim brand.
Everything was going normally until Akshay asked his wife to unbutton his pants, and she obliged. For this act, a social worker filed a case of obscenity against both the stars and denim brand.
The media hype over the controversy died down and soon the incident faded out of public memory.
Bipasha Basu and her then-boyfriend Dino Moreo did a commercial for an international undergarments label in 1998, in which Dino was seen pulling Bipasha’s panties with his teeth.
The advertisement’s one-liner read, “And you thought your appetite for indulgence could only be whetted by Swiss chocolates”.
The ad was labelled as too obscene with then-minister of state for cultural affrairs, Anil Deshmukh, openly denouncing it. The campaign was called off.
A candy commercial got Big B in hot water when he was shown pelting stones at a mango tree. According to The Advertising Standard Council of India, children could imitate his actions, leading to dangerous consequences. The advertisement was later taken down.
In another incident, Big B’s endorsement of Pepsi came under the spotlight when the actor announced that he was ending his association with the brand after a schoolgirl’s comments had pricked his conscience.
According to Amitabh, the schoolgirl had asked him why he chose to endorse a product that her parents and teachers labelled “poison”. This decision was highly criticized by PepsiCo officials, but they chose not to pursue the matter legally, labelling it the star’s “personal decision”.
Kangana Ranaut came under fire for her endorsement of Levi’s after a series of ads that were deemed “overly revealing” and “obscene” by the public. The ads however were not pulled down.
Ranveer’s endorsement of Durex condom received mixed reaction.
While some appreciated that a celebrity known for his active sex life promoted the message of safe sex, others slammed the ad for unnecessary exposure.
No one gets his jokes!
Rishi Kapoor on Twitter is absolutely hilarious, but only if you get his jokes, it seems. The star seems to be misunderstood when he tries his hand at comedy. Even Neetu Singh, his wife, gets wound up with his warped sense of humour.
You see, Chintu, as we all fondly know him, seems to have discovered Twitter and is unleashing his laughs and giggles there, much to the annoyance of Neetu.
He recently posted: Two women in convo: 1st-You lost weight na? 2nd- No I put on yaar! 2nd-You put on weight na? 1st- No I lost yaar! Just accept the truth na!
This barb apparently struck close to home. The Times of India reports that Mr Kapoor’s wife Neetu took umbrage to the joke and upbraided her errant husband via an SMS admonition that read: ‘U are targetting me on twitter. It was just a polite conversation for God’s sake.’
Besides that, Rishi has told Twitterverse that he is not his son Ranbir’s postman. His dashing son who is a heartthrob to millions isn’t on any social media forum so it seems like every fawning girl has taken to passing on messages to Ranbir through his Daddy.
Rishi and Neetu Kapoor, parents to actor son Ranbir and daughter Riddhima, have long been partners on and off screen. They co-starred in hit films like Rafoo Chakkar, Khel Khel Mein and Amar Akbar Anthony before they married in 1980. In the last few years, they’ve reunited in the well-received Do Dooni Chaar and the ill-fated Besharam.
Amitabh devastated by Nepal tragedy
Amitabh Bachchan took to Twitter to express his dismay and shock at the devastation in Nepal. He posted: “O! God .. this is Nepal earthquake ..!!! I shot a song here for ‘Mahaan’ with Zeenat Aman .. pray all well.” The 72-year-old superstar also included a shot from the movie in which he appeared in triple role. This particular shot was with him and Zeenat Aman dancing at the Durbar Square, a Unesco World Heritage site in old Katmandu. Zeenat Aman’s iconic yellow dress still comes vividly to mind.
The location, which looks bright and lively in the song’s video, is now reduced to rubble following the 7.9-magnitude temblor on April 25, which has left over 2,000 people dead.
“In the face of such disaster, we mourn with them that have been displaced or lost to the heavens. It is a most horrid site to see those buildings in absolute destruction... some of them of great heritage value,” Mr Bachchan posted on his blog late Saturday night.
“Our prayers go out for Nepal and all those other centres of the northern belt, who have felt the fury of the earthquake,” the actor said.
DID YOU KNOW?
Katrina Kaif haggled for work
Before making it big in Bollywood, apparently Katrina Kaif (pictured) would take taxis and visit advertising agencies to hand out her portfolio. Not only that, Kat was also said to have auditioned at studios, holding a banner with her phone number scribbled on it.