[PHOTOS] Ruto unveils Safari Rally 70th anniversary

President William Ruto has unveiled the 70th Anniversary of the Safari Rally.

During the ceremony held at State House on Friday, Ruto also launched the Sports and Creative Economy Plan - the Talanta Hela initiative.

The World Rally Championship (WRC) Safari Rally is set for Naivasha, Nakuru County from June 22 to June 25.

This is the seventh event in the 13-round series that started in January at Monte Carlo, France.

The four-day event has attracted more than 40 entries from drivers worldwide.

The Rally will zoom off at Uhuru Park on June 22, head to the Kasarani Super Special Stage on the same day before embarking on a trip to the Rift Valley for three days of competition.

Some 150,000 people are expected to attend the event, both in Nairobi and Naivasha.

"The 2023 edition of the Safari Rally will continue the magnificent tradition that has turned it into a distinguished fixture in the global calendar," Ruto said following the launch. 

He said the strategic investment in talent exploitation will ensure the delivery of the finest pools of skilled and gifted youth who will amplify Kenya's output in the sporting and creative fields.

"By making it competitive, Kenya stands to monetise the sector, generating more jobs and income for our youth to drive our growth," the President said.