Garnier has rolled out its green beauty proposition in the Kenyan market, tapping a growing demand for more naturally-sourced products.
Speaking while launching the brand’s new Pure Active AHA-BHA charcoal serum designed to reduce acne, Garnier global president Adrien Koskas said the brand has been investing in green science to make headway in a fast-growing as more Kenyans become more environmentally conscious.
"Green Beauty will transform the way we do business. Developed with the help of our partners, experts and consumers, this initiative highlights our ambitions in this field supported by realistic and tangible goals,'' Koskas said.
Garnier products are deeply rooted in green science, with its research and development department often taking the most effective natural ingredients and infused with them with decades of expertise in scientific research, ensuring its products are highly efficacious.
The brand boasts of being the only manufacturer of natural care products with labs in Africa in Kenya and South Africa, giving it an edge in creating locally relevant game-changing products.
“Our physical presence enables us to create products whose formulations are designed with the needs of our African consumers in mind,” he said.
It recently embarked on an educational campaign dedicated to sustainable consumption, giving consumers access to expert knowledge and real-world advice and empowering 250 million people to live greener on the planet, by 2025.
It is betting on these initiatives to stay ahead of the competition in the nascent face care category projected to become more sophisticated on dynamic consumer needs over the next five years.
Global technology research and advisory firm, Technavio projects Africa’s beauty and personal care market will grow by $1.26 billion between 2020 to 2025, progressing at a CAGR of two per cent.
