BANKING

Absa Kenya in new drive to support women entrepreneurs

To impact over one million individuals in the next five years

In Summary

•The Absa 'She Business Account' is targeted to women in business, particularly those in the SME segment of the economy.

•The proposition is built on four key pillars–access to finance,market, information as well as access to mentorship and coaching.

Absa Bank Kenya MD Jeremy Awori and Public Service,Youth and Gender CS Margaret Kobia when the lender unveiled Sh10 billion Women Fund to support SMEs
Absa Bank Kenya MD Jeremy Awori and Public Service,Youth and Gender CS Margaret Kobia when the lender unveiled Sh10 billion Women Fund to support SMEs
Image: Douglas Okiddy

Absa Bank Kenya targets to impact over one million women entrepreneurs over the next five years with a new proposition that offers financial and non-financial solutions in accelerating business growth.

The Absa 'She Business Account' is targeted to women in business, particularly those in the SME segment of the economy.

The proposition is built on four key pillars–access to finance,market, information as well as access to mentorship and coaching.

What makes this proposition even more exciting is that it is packaged in a way that offers more value than just financial solutions
Absa Kenya Managing Director Jeremy Awori

On finance, women entrepreneurs will have access to unsecured lending of up to Sh10 million, payable over five years for existing borrowers, and Sh7 million for new borrowers payable in four years.

A grace period of up to 60 days will be granted on a case-by-case basis.

In addition, the proposition will offer mentorship and coaching, business advisory and online training to women business owners, equipping them with critical financial and non-financial best practice skills useful in taking their business to the next.

The new drive is part of the bank's commitment to promoting, Speaking at the launch event, Absa Kenya Managing Director Jeremy Awori said, and would go a long way in addressing historic challenges that face women entrepreneurs.

What makes this proposition even more exciting is that it is packaged in a way that offers more value than just financial solutions,” Awori said.

A study by the International Finance Corporation (IFC) estimates that over 70 per cent of women-led SMEs across every region are either financially unserved or underserved.

A report published by the Central Bank of Kenya in 2018 indicates there were 517,000 registered women owned businesses, 33 per cent of which are SMEs.

Absa business banking director Elizabeth Wasunna said:“The introduction of the Absa She Business proposition reflects our gender and economic diversity as we seek to provide integrated offerings for women-led businesses which have incredible growth potential."

The bank will partner with various institutions including the International Trade Centre (ITC), Kenya National Chambers of Commerce and Industries, Kenya Association of Manufacturers and development finance institutions in the drive.

Last year, Absa announced a Sh10 billion credit to women-owned small and medium enterprises as well as partnered with the International Trade Centre to enable women businesses participate in the global export and import trade. 

To date, more than 8,500 women have benefited from this programme , the bank notes. 

WATCH: The latest videos from the Star