Them Mushrooms to promote Emirates song
Kenyan band Them Mushroom are among the first participants in the world selected by Emirates to participate in the promotion of its musical composition. Lead by John Katana, the band famed for the hit single Jambo Bwana, will take part in the airline’s new global brand platform Hello Tomorrow which aims to strike a chord with music fans around its network by asking them to help create the ultimate musical mash up.
The Harmony Campaign invites participants to interact with recordings by professional musicians playing traditional instruments from around the world, such as the Celtic harp, Taiko drum, Shekere, Oudht, brass, Indian flute, bagpipe and other musical instruments.
Kenya is among the three countries from Africa selected by Emirates to participate in the harmony musicals besides Egypt and Morocco. From across the world, bands or musicians from Korea, Japan, Australia, Ireland, Germany, India, Spain, among others, participated.
“Emirates is a passionate supporter of music and now we're taking our passion one step further by inviting music fans to help us create a unique musical journey that will showcase the many and varied destinations we serve. It doesn't matter whether you are a professional musician, a keen amateur or just fancy the opportunity to show what you can do with a couple of saucepans and a wooden spoon, we want you to get involved,” said Emirates Vice President for East Africa Khalid Bel Jaflah.